Design · Venture fund
Feederline
A home page for a seed fund that backs software for the electric grid. Written for founders and LPs, in a look that has nothing to do with our own.
Show the problem the founders work on.
Climate funds tend to open on wind turbines. Feederline opens on a feeder line: power flows, a line faults, and software reroutes it. A founder can tell in a few seconds whether this fund understands the problem they are solving.
What a founder and an LP each check
- Partners who have done the work.A paragraph each on what they ran before and what they lead on now. Initials, not stock portraits.
- What happens after a pitch.Week by week, in plain words, ending with what the fund does once it invests.
- Companies described by what they build.Stage and year only. A line beside the list says it isn’t every investment and says nothing about returns.
- A separate door for investors.LPs get a short section of their own. Fund terms stay off the public page and go out privately.
- Its own type and colour.Host Grotesk, near-black and paper white, one lime for current and one blue for action. Nothing from Folio West’s look carried over.